Top writing pitfalls Digital Marketers should avoid
Even if you don’t write “content”, don’t make these mistakes
“Sup, aiit, pls, ok, rn, wt, bt, cr8, mke, w8, com, hw, rply, service, cn, etc”
How do the above appear to you? Awesome? I guess not.
Yet, this is what we sometimes find in the contents (texts) of some pages; meaning that there are page managers who actually write contents in the above cryptic language. Besides finding these in contents for general public consumption, some managers provide customers with feedback (reply to customer inquiries/inbox/chats) in these terms.
You may have heard people say: “I don’t reply to chats that start with such language” or “I don’t take businesses that use such language seriously”. Others might think it’s just not an important consideration as long as the message is passed across, nothing is wrong with using them.
So, is writing proper English really a fuzz or something to really implement? Well, where do you belong in the divide; yay or nay?
Actually, what constitutes proper English? Simply put, using words as intended by the real owners of the language to communicate a particular meaning.
Let’s address Proper English in two ways:
Oh, we’ve addressed the first one already. Always write complete words, especially because you’re running a business. Granted there may be circumstances peculiar to your business that sometimes warrant you to write loosely, but all things being equal, please always write complete words.
I understand the concept of social media language. I understand some persons believe typing in ‘acrostic’ language or abridge forms will save more data. I also understand that some others do it for the sport in it while others sincerely don’t know the differences. I understand that sometimes, typos occur.
But whatever the category, it’s imperative that as a digital marketer, one writes accurately in any writing situation one finds oneself because one’s little writing habits make up one’s overall writing character in the language one writes.
Here, we’ll deal with common grammatical errors digital marketers make either by carelessness or sincere ignorance. You too can relate to the following few words that should always be written and used correctly if you want to be a proficient in the English Language:
1. “I am”
This is a combination of a Subjective 1st Person Singular Personal Pronoun ( I ) and an anomalous verb (Am) which are contracted to form “I’m” in informal English. It’s totally different from “Am” which is in most cases used to ask a question.
Eg: I am your brother
Am I your brother?
Please, never intentionally use them interchangeably.
2. “You are”
This is contracted to “You’re”. “You” is a 2nd Person Singular Personal Pronoun while “Are” is a State of Being verb. This combination which is more appropriate for informal English is never the same thing as “Your”.
Eg: You are a beautiful girl
It’s plain wrong to say “Your a beautiful girl”.
Ladies, if a guy wooing you flatters you like that, run away. If his grammar is that wrong, what makes you think his relationship will be right?
3. “Your” is an adjective.
A Possessive Adjective whose Pronoun equivalent is “Yours”.
What this means is that the word “Your” will most times come before a noun because it’s an Attributive type of adjective.
Eg: Your brother is a yahoo boy.
Your face is like a monkey’s.
4. “It is”
“It” is a Neutral Pronoun (Neuter).
“Is” is a State of Being Verb which describes a condition/situation or something. When both are brought together, they form “It’s”
Eg: It’s rare to find a virgin nowadays
It is stupid to expect sex from a girl simply because you spent money on her.
*Note that in other cases, “It” is used when there’s already a referent.
Eg: My CAR is in bad condition. “It” needs some repairs.
(“My Car” is the referent)
Are you interested in knowing more?
We will share the second part next week.
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