Muyiwa Babarinsa is a writer and marketing consultant with over 6 years cognate experience in Marketing Communications. His core areas of expertise border around Copywriting, Content Marketing, Inbound Marketing, Strategy, and Research. For Muyiwa, it’s the relevance of a message that individuals look at, not the message itself. This is what makes him a writer first before a marketer. He likes to see people get fulfilled, which is why he’s cutting his teeth in the Marketing Communications field.